Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion. Facebook captures 19.4%, or nearly $5.9 billion. By contrast, Millennial Media captures 0.3%, or $101.2 million.SHARE51865353Regardless of the ambitious nature of its goal, the acquisition will help the combined company compete more effectively for mobile display ad dollars.
情報源: AOL, Millennial Face Uphill Battle to Capture Mobile Ad Dollars – eMarketer
