AOL, Millennial Face Uphill Battle to Capture Mobile Ad Dollars – eMarketer

Toshiaki Kanda 2016年08月23日 火曜日
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AOL, Millennial Face Uphill Battle to Capture Mobile Ad Dollars - eMarketer 3

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion. Facebook captures 19.4%, or nearly $5.9 billion. By contrast, Millennial Media captures 0.3%, or $101.2 million.SHARE51865353Regardless of the ambitious nature of its goal, the acquisition will help the combined company compete more effectively for mobile display ad dollars.

情報源: AOL, Millennial Face Uphill Battle to Capture Mobile Ad Dollars – eMarketer

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