
https://www.sec.gov/Archives/edgar/data/320193/000032019317000070/a10-k20179302017.htm

| 
 2017 
 | 
 2016 
 | 
 2015 
 | 
 2014 
 | 
 2013 
 | 
|||||||||||||||
| 
 Net sales 
 | 
 $ 
 | 
 229,234 
 | 
 $ 
 | 
 215,639 
 | 
 $ 
 | 
 233,715 
 | 
 $ 
 | 
 182,795 
 | 
 $ 
 | 
 170,910 
 | 
|||||||||
| 
 Net income 
 | 
 $ 
 | 
 48,351 
 | 
 $ 
 | 
 45,687 
 | 
 $ 
 | 
 53,394 
 | 
 $ 
 | 
 39,510 
 | 
 $ 
 | 
 37,037 
 | 
|||||||||
| 
 Earnings per share: 
 | 
|||||||||||||||||||
| 
 Basic 
 | 
 $ 
 | 
 9.27 
 | 
 $ 
 | 
 8.35 
 | 
 $ 
 | 
 9.28 
 | 
 $ 
 | 
 6.49 
 | 
 $ 
 | 
 5.72 
 | 
|||||||||
| 
 Diluted 
 | 
 $ 
 | 
 9.21 
 | 
 $ 
 | 
 8.31 
 | 
 $ 
 | 
 9.22 
 | 
 $ 
 | 
 6.45 
 | 
 $ 
 | 
 5.68 
 | 
|||||||||
| 
 Cash dividends declared per share 
 | 
 $ 
 | 
 2.40 
 | 
 $ 
 | 
 2.18 
 | 
 $ 
 | 
 1.98 
 | 
 $ 
 | 
 1.82 
 | 
 $ 
 | 
 1.64 
 | 
|||||||||
| 
 Shares used in computing earnings per share: 
 | 
|||||||||||||||||||
| 
 Basic 
 | 
 5,217,242 
 | 
 5,470,820 
 | 
 5,753,421 
 | 
 6,085,572 
 | 
 6,477,320 
 | 
||||||||||||||
| 
 Diluted 
 | 
 5,251,692 
 | 
 5,500,281 
 | 
 5,793,069 
 | 
 6,122,663 
 | 
 6,521,634 
 | 
||||||||||||||
| 
 Total cash, cash equivalents and marketable securities 
 | 
 $ 
 | 
 268,895 
 | 
 $ 
 | 
 237,585 
 | 
 $ 
 | 
 205,666 
 | 
 $ 
 | 
 155,239 
 | 
 $ 
 | 
 146,761 
 | 
|||||||||
| 
 Total assets 
 | 
 $ 
 | 
 375,319 
 | 
 $ 
 | 
 321,686 
 | 
 $ 
 | 
 290,345 
 | 
 $ 
 | 
 231,839 
 | 
 $ 
 | 
 207,000 
 | 
|||||||||
| 
 Commercial paper 
 | 
 $ 
 | 
 11,977 
 | 
 $ 
 | 
 8,105 
 | 
 $ 
 | 
 8,499 
 | 
 $ 
 | 
 6,308 
 | 
 $ 
 | 
 — 
 | 
|||||||||
| 
 Total term debt (1) 
 | 
 $ 
 | 
 103,703 
 | 
 $ 
 | 
 78,927 
 | 
 $ 
 | 
 55,829 
 | 
 $ 
 | 
 28,987 
 | 
 $ 
 | 
 16,960 
 | 
|||||||||
| 
 Other long-term obligations (2) 
 | 
 $ 
 | 
 40,415 
 | 
 $ 
 | 
 36,074 
 | 
 $ 
 | 
 33,427 
 | 
 $ 
 | 
 24,826 
 | 
 $ 
 | 
 20,208 
 | 
|||||||||
| 
 Total liabilities 
 | 
 $ 
 | 
 241,272 
 | 
 $ 
 | 
 193,437 
 | 
 $ 
 | 
 170,990 
 | 
 $ 
 | 
 120,292 
 | 
 $ 
 | 
 83,451 
 | 
|||||||||
| 
 Total shareholders’ equity 
 | 
 $ 
 | 
 134,047 
 | 
 $ 
 | 
 128,249 
 | 
 $ 
 | 
 119,355 
 | 
 $ 
 | 
 111,547 
 | 
 $ 
 | 
 123,549 
 | 
|||||||||

| 
 2017 
 | 
 Change 
 | 
 2016 
 | 
 Change 
 | 
 2015 
 | 
|||||||||||||
| 
 Net Sales by Operating Segment: 
 | 
|||||||||||||||||
| 
 Americas 
 | 
 $ 
 | 
 96,600 
 | 
 12 
 | 
  % 
 | 
 $ 
 | 
 86,613 
 | 
 (8 
 | 
 )% 
 | 
 $ 
 | 
 93,864 
 | 
|||||||
| 
 Europe 
 | 
 54,938 
 | 
 10 
 | 
  % 
 | 
 49,952 
 | 
 (1 
 | 
 )% 
 | 
 50,337 
 | 
||||||||||
| 
 Greater China 
 | 
 44,764 
 | 
 (8 
 | 
 )% 
 | 
 48,492 
 | 
 (17 
 | 
 )% 
 | 
 58,715 
 | 
||||||||||
| 
 Japan 
 | 
 17,733 
 | 
 5 
 | 
  % 
 | 
 16,928 
 | 
 8 
 | 
  % 
 | 
 15,706 
 | 
||||||||||
| 
 Rest of Asia Pacific 
 | 
 15,199 
 | 
 11 
 | 
  % 
 | 
 13,654 
 | 
 (10 
 | 
 )% 
 | 
 15,093 
 | 
||||||||||
| 
 Total net sales 
 | 
 $ 
 | 
 229,234 
 | 
 6 
 | 
  % 
 | 
 $ 
 | 
 215,639 
 | 
 (8 
 | 
 )% 
 | 
 $ 
 | 
 233,715 
 | 
|||||||
| 
 Net Sales by Product: 
 | 
|||||||||||||||||
| 
 iPhone (1) 
 | 
 $ 
 | 
 141,319 
 | 
 3 
 | 
  % 
 | 
 $ 
 | 
 136,700 
 | 
 (12 
 | 
 )% 
 | 
 $ 
 | 
 155,041 
 | 
|||||||
| 
 iPad (1) 
 | 
 19,222 
 | 
 (7 
 | 
 )% 
 | 
 20,628 
 | 
 (11 
 | 
 )% 
 | 
 23,227 
 | 
||||||||||
| 
 Mac (1) 
 | 
 25,850 
 | 
 13 
 | 
  % 
 | 
 22,831 
 | 
 (10 
 | 
 )% 
 | 
 25,471 
 | 
||||||||||
| 
 Services (2) 
 | 
 29,980 
 | 
 23 
 | 
  % 
 | 
 24,348 
 | 
 22 
 | 
  % 
 | 
 19,909 
 | 
||||||||||
| 
 Other Products (1)(3) 
 | 
 12,863 
 | 
 16 
 | 
  % 
 | 
 11,132 
 | 
 11 
 | 
  % 
 | 
 10,067 
 | 
||||||||||
| 
 Total net sales 
 | 
 $ 
 | 
 229,234 
 | 
 6 
 | 
  % 
 | 
 $ 
 | 
 215,639 
 | 
 (8 
 | 
 )% 
 | 
 $ 
 | 
 233,715 
 | 
|||||||
| 
 Unit Sales by Product: 
 | 
|||||||||||||||||
| 
 iPhone 
 | 
 216,756 
 | 
 2 
 | 
  % 
 | 
 211,884 
 | 
 (8 
 | 
 )% 
 | 
 231,218 
 | 
||||||||||
| 
 iPad 
 | 
 43,753 
 | 
 (4 
 | 
 )% 
 | 
 45,590 
 | 
 (17 
 | 
 )% 
 | 
 54,856 
 | 
||||||||||
| 
 Mac 
 | 
 19,251 
 | 
 4 
 | 
  % 
 | 
 18,484 
 | 
 (10 
 | 
 )% 
 | 
 20,587 
 | 
||||||||||

